Market-owned configuration and local experience
Market Configured Experience
The localized web and app experience customers interact with in each market.
configured from global guardrails
Brand Experience-owned product layer
KFC Brand Experience Layer
Sets the standards and frameworks for the Atlas front-end experience.
derived from
Byte shared experience foundation
Supporting platforms
Temporal CloudKeeps long-running commerce workflows moving reliably, even when systems retry or pause.
ElastiCache for RedisSpeeds up customer experiences by keeping frequently used data ready for fast access.
S3Amazon S3Stores files, exports and other shared assets securely at scale.
Amazon Aurora PostgresRuns reliable relational data storage for structured platform and commerce data.
DDBAmazon DynamoDBStores high-volume application data that needs fast, flexible access.
DatadogHelps teams monitor platform health, performance and incidents in one place.
GitLabSupports source control and delivery pipelines for building and releasing platform changes.
CDCDebezium CDCStreams database changes so other systems can react without waiting for manual syncs.
Supports customer messaging and engagement programs across digital channels.
PunchhPowers loyalty and customer engagement programs for restaurant brands.
Manages promotion and incentive rules so offers can be controlled centrally.
Helps markets deliver personalized lifecycle messages to customers.Google AnalyticsMeasures customer behavior so teams can understand performance and improve journeys.
Contentful CMSManages structured CMS content that can be reused across Atlas experiences and localized market journeys.
mParticleUnifies customer data so different marketing and analytics tools can work from a consistent view.
Connects links, apps and campaigns so customers land in the right digital experience.