New
AI Menu Personalization
Reorders menu recommendations based on past orders, time of day, and likely next-best items.
Best for: Markets trying to increase conversion, upsell attach rate, and repeat ordering.
What's new in Atlas
Discover what shipped and why it matters
A dedicated launch page for helping markets quickly see the latest platform capabilities, understand the business problem behind each launch, and decide where each feature fits in day-to-day operations.
5trend-led feature launches highlighted right now
3coming-soon themes with clear rollout intent
Roadmap Snapshot
Now / Next / LaterNow
- Guest Checkout OTP
- Admin Portal Bulk Editing
Next
- Address Autocomplete
- Promotion Eligibility API
Later
- Menu Personalization
- Smart Recommendations
Featured Launch
High impactStarred launch
KFC-branded launch story with richer visuals for higher scan appeal
Passwordless Authentication
Removes password dependency and enables OTP login for faster, more secure customer authentication, especially in high-friction mobile flows.
Expected impactHigher login conversion and reduced password reset friction for customers returning to order.
Where it fitsMarkets focused on conversion, repeat ordering, and simplifying authentication support overhead.
Business problemPasswords create login abandonment and customer support friction during checkout and re-engagement.
How to use itEnable OTP-based authentication and configure the login experience for supported flows.
Best-fit marketsTeams prioritizing reduced friction in sign-in and better mobile conversion performance.
New Features
Adoption-focused cardsNew
One-Tap Wallet Checkout
Accelerates checkout with Apple Pay, Google Pay, and saved-wallet flows tuned for mobile conversion.
Best for: Markets where checkout speed and reduced payment friction directly affect order completion.
Rolling Out
Conversational Shopping Assistant
Guides customers to meals, bundles, and offers through natural-language prompts instead of rigid navigation.
Best for: Markets exploring Gen Z-friendly discovery and faster path-to-basket experiences.
Rolling Out
Passwordless + OTP Identity
Combines passwordless sign-in with guest-order verification to reduce fraud and remove login friction.
Best for: Markets balancing high-volume campaigns with trust, security, and repeat-user convenience.
New
Loyalty Wallet and Offer Hub
Centralizes points, rewards, and personalized offers in one mobile-friendly wallet experience.
Best for: Markets trying to drive more repeat purchase behavior and clearer customer value exchange.
Recent Improvements
Smaller shipped winsPromotion API Enhancement
- Cleaner campaign rule support
- Better extensibility for future promo logic
Checkout Address Autocomplete
- Fewer address entry errors
- Faster delivery checkout flow
Admin Portal Bulk Configuration
- Reduced repeated manual updates
- Faster operational setup across stores
Coming Soon
High-confidence upcoming workPlanned
Menu Personalization
Customers will see more relevant menu items based on past ordering behavior and repeat-purchase patterns.
In Development
Delivery ETA Improvements
More accurate delivery time predictions to set better expectations and reduce customer uncertainty.
Planned
Localization Enhancements
Improved language support and stronger market-specific controls for regional teams managing local needs.