Create Promotions

This playbook shows how KFC teams should create and launch a promotion in Atlas, from the initial campaign brief through store-group assignment and pre-launch checks.

Estimated time: 30-60 minutes for setup, plus approval and QA time Who does this: Regional / BMU Admin, marketing operations, or campaign owners with Admin Byte Portal access

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What This Playbook Covers

Use this playbook when KFC needs to:

• launch a new digital offer in Atlas
• configure eligibility and discount logic
• assign the promotion to the correct stores or store groups
• complete a basic QA pass before the campaign goes live

If you are specifically creating a Buy 1 Get 1 offer, use the dedicated recipe page: Recipe 1 - Buy 1 Get 1 Free (BOGO).

Prerequisites

• approved KFC campaign brief with offer details, dates, and target market
• promotion copy confirmed with the local marketing team
• store or store-group scope confirmed
• Admin Byte Portal access to Promotions and Store Groups

Step 1: Confirm the promotion structure

Before building anything in Atlas, confirm:

• the discount type
• qualifying products or bundles
• start and end date/time
• whether the promotion is automatic or code-based
• whether the campaign applies to all stores or selected store groups

tip

For KFC campaigns, always confirm whether the offer should appear in app, web, aggregator-linked flows, or a limited set of ordering channels before setup starts.

Step 2: Create the promotion shell

Use the Byte Portal guide page Create a Promotion to create the promotion record.

At this stage:

• choose the correct promotion flow
• add the internal promotion name
• add the customer-facing display name
• add a clear description for KFC operators and support teams

Step 3: Add rules and effects

Define:

• the conditions that make a customer eligible
• the effect that should apply once the condition is met
• any limits, exclusions, or campaign windows

Examples:

• percentage discount on a meal bundle
• fixed-value discount for a threshold spend
• free item or upsell reward after a qualifying purchase

Step 4: Assign the promotion to stores

If the offer does not apply to every store, assign it through store groups:

• use Create a Store Group if a new campaign group is needed
• use Assign Promotions to Store Groups to link the promotion
• double-check that only the intended KFC restaurants are included

Step 5: QA before launch

Before launch:

• verify the dates and times
• test the promotion against the target products
• confirm the discount displays correctly in the KFC customer journey
• confirm ineligible items do not trigger the reward
• make sure support teams know the live date and the expected customer-facing behaviour

Step 6: Monitor after launch

Once live, monitor:

• redemption behaviour
• unexpected stacking with other promos
• store-group coverage
• any support tickets from operators or customers

If changes are required, update the promotion immediately in Atlas and notify the campaign owner.

Related Admin Portal Guides

• Create a Promotion
• Edit a Promotion
• Assign Promotions to Store Groups
• Create a Store Group
• View Promotions for a Store Group

KFC Notes

• use campaign names that clearly identify market, mechanic, and date range
• align promotion display copy with local KFC marketing approval before launch
• for high-traffic campaigns, complete QA on both app and web before go-live