Contentful
Contentful is the content management system (CMS) that powers the editorial layer of the KFC Atlas web experience. It gives market teams — content creators, menu authors, and translators — the ability to manage front-end content without requiring a product deployment or engineering support.
Think of it as the control panel for what customers see across KFC digital touchpoints: what products are shown, how promotions appear, what copy is displayed, and how pages are structured — on both the web and the mobile app.
Who Uses It
| Role | What They Do in Contentful |
|---|---|
| Content Creator | Publishes and updates homepage banners, promotional content, and page copy |
| Menu Author | Manages product listings, categories, bundles, and deals |
| Translator | Manages localised content for each supported language in a market |
What Can Be Managed
| Content Area | Description | Guide |
|---|---|---|
| Homepage | Hero banners, featured products, campaign tiles | Guide: Homepage Content |
| Categories | Menu category structure, labels, and imagery | Guide: Category Content |
| Products | Individual product details, descriptions, and pricing display | Guide: Product Content |
| Bundles & Deals | Meal deals, combo offers, and bundle configuration | Guide: Bundles & Deals |
| Promotions | Time-limited promo banners and campaign content | Guide: Promotions Content |
| Cross-Sell in Cart | Recommended products shown during checkout | Guide: Cross-Sell in Cart |
| Footer | Navigation links, legal text, and social icons | Guide: Footer Content |
| SEO | Page titles, meta descriptions, and canonical URLs | Guide: SEO |
| Translations | Multi-language content for all of the above | Guide: Translations |
How Publishing Works
Contentful uses a structured publishing workflow:
- Content is drafted by a content creator or menu author
- It is reviewed and approved internally
- It is published via Launch — Contentful's scheduled publishing tool — which coordinates when content goes live across multiple entries simultaneously
This allows markets to prepare campaigns in advance and publish them at a precise time, without needing to be online at the moment of go-live.
Platform Support
Contentful-managed content surfaces across both Web and Mobile App. The same content entries — product descriptions, promotional copy, banners, and category labels — are consumed by both platforms via the Atlas API layer.
| Platform | Support |
|---|---|
| Web | ✅ Full support — all content types apply |
| iOS / Android | ✅ Supported — content is delivered to the app via the same API; some layout-specific fields (e.g. banner aspect ratios) may differ per platform |
Note: Certain app-only configurations (such as push notification copy or app store metadata) are managed outside of Contentful. This guide covers content that appears within the KFC app experience itself.