Step 3 - Rewards, Offers and Loyalty
How This Journey Works
A. Signed-In User
What this shows
- Shows rewards and offers as an account-aware value hub.
- Connects localized rewards to order context and product actions.
- Lets the customer move from value discovery into menu ordering.
B. Guest User
What this shows
- Shows that rewards access is gated for unauthenticated customers.
- Allows guests to understand the value proposition before sign-in.
- Keeps rewards redemption tied to account and localization requirements.
Key difference: Signed-in users see account-aware shortcuts and rewards access. Guests can browse and build intent, but authentication is required for account-specific actions such as checkout, rewards redemption, or saved details.
This step covers how customers discover value through rewards, offers, loyalty content, and localized deal surfaces.
What This Step Covers
Rewards, Offers and Loyalty are documented as one value discovery step because the prototype presents them as connected surfaces. Customers should be able to understand value, eligibility, and orderability without needing to distinguish internal loyalty, offer, or promotion systems.
Journey Map
| Sequence | Customer Decision |
|---|---|
| 1 | Enter the Rewards hub from bottom navigation or homepage placements |
| 2 | Browse localized rewards, offers, and value modules |
| 3 | Select an offer or reward that can lead into product ordering |
Screenshots
Hub top: localized order context, Rewards tab, and carousel entry.
Offers section: value items are displayed as orderable product rows.
Value discovery: the same hub continues into reward and value sections.