Guide: SEO Tags & Management
SEO fields in Contentful let markets control how KFC pages appear in search engine results — including page titles in browser tabs, descriptions in Google search snippets, and whether a page should be indexed at all.
Where You See It in the Front-End
SEO fields don't appear visibly to customers on the page itself — they surface in two places:
Browser tab — The Meta Title is shown as the tab label when a customer has the page open in their browser.
Google search results — The Meta Title and Meta Description appear in Google's search snippet when a KFC page ranks for a query. A well-written description increases click-through from search results.
Crawlability toggle — Controls whether Google is permitted to index the page at all. When set to Yes, Google can discover and rank the page. Set to No to hide the page from search results (useful for pages not yet ready for public traffic).
What to Configure in Contentful
SEO fields are embedded within several content types — you don't configure SEO in a separate standalone section. Look for the SEO block within:
- Information Page Content Type
- Home Page Content Type
- Category Content Type
- Product Landing Page (on roadmap)
- Product (on roadmap)
Within any of these entries, locate the SEO section and configure:
Meta Title — The title shown in the browser tab and as the heading in Google search results. Keep it concise (50–60 characters recommended) and include the key term for the page.
Meta Description — A short summary shown below the title in Google search results. Aim for 150–160 characters. Make it descriptive and compelling to encourage clicks.
Crawlable toggle — Set to Yes (default) to allow Google to index and rank the page. Set to No to prevent indexing.
All SEO fields are locale-aware — you can set different Meta Titles and Descriptions per language, which is important for markets operating in multiple languages.
Use Cases
Category page SEO — Set a keyword-rich Meta Title and Description for each menu category (e.g. "KFC Chicken Burgers — Order Online") to improve organic search visibility.
Homepage optimisation — Craft a compelling Meta Description for the homepage that summarises the KFC experience and drives click-through from branded search queries.
Hiding staging content — When preparing a page for a future campaign, set the Crawlable toggle to No until the page is ready to go public, then switch it to Yes on launch day.
Multi-language SEO — Ensure each locale has its own Meta Title and Description so non-English markets appear correctly in local language search results.
Information pages — FAQs, about pages, and nutritional content pages can all have tailored SEO copy to capture long-tail search traffic.